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  • athleta_cover_3-2

    SPOTLIGHT

    Athleta’s #PowerToTheShe

    This. Is. EVERYTHING! Clearly, Athleta knows a thing or two about the daily lives of empowered women. Athleta  celebrates a woman’s  strength and control in their new #PowerToTheShe campaign. Athleta is our favorite go-to fitness brand because it’s more than just perfectly practical, it’s totally fashion-forward.  So whatever you’ve got on your plate, Athleta can […]

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    MODEL STYLE

    Giza Does Fashion Week

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SPOTLIGHT // Athleta’s #PowerToTheShe

This. Is. EVERYTHING! Clearly, Athleta knows a thing or two about the daily lives of empowered women. Athleta  celebrates a woman’s  strength and control in their new #PowerToTheShe campaign.

Athleta is our favorite go-to fitness brand because it’s more than just perfectly practical, it’s totally fashion-forward.  So whatever you’ve got on your plate, Athleta can gear you up with apparel designed by and for female athletes that will easily transition into the other parts of your day.  They’ve even got an array of LBDs to sport at work or on a date!  Finally, a brand that keeps us looking and feeling both strong and chic at all times.

“Athleta customers want to do it all – they lead extremely active and busy lives but are still able to balance family, friends, exercise, work, and everything in between. Their desire to keep reaching for more is what ‘Power to the She’ is all about”, says their marketing VP.  We couldn’t agree more!  Our models were recently selected to be part of the new #PowerToTheShe campaign and totally embodied the Athleta woman.

Lauren Johnson is on top of the world right now.  Fresh off the plane from modeling in South Africa for a few months, she’s adjusting to life back in the states.  From castings, to jobs and everything in between, Lauren literally lives the slogan, ‘Power to the She’.  She loves that it reminds already strong women like her to bring that strength and independence to all aspects of their lives, and wardrobes.

Niki Huey, mother of a beautiful little girl, could not agree more. “As a girl, I was always involved in any athletic activity that I could sign up for,” she explained. “The competitiveness and lessons taught–in both solo and team sports–is engrained in me. Now, as a mom to a young daughter, I really see and appreciate the value that sending messages of strength has to girls and women today.”

As the bold narrative for the campaign suggests, Athleta understands that a woman is a source of limitless capability. We become stronger by empowering ourselves and encouraging others to strive for excellence as well. There is nothing a woman can’t do! Fo Porter, who has been one of the faces of the brand since early 2013 said she’s always felt “empowered by Athleta and all that they have to offer us women.” She went on to say, “I love who I am and the way I feel in their workout gear! Not only do I feel hot as hell, but it also drives me to kick that much more ass whatever activities I’m involved in. Whether it be in the gym, outdoors, yoga or Pilates; I’m confident in every step I take thanks to Athleta!”

Find a store or shop online at Athleta.com; there’s free shipping on orders over $50 and returns are always processed at no additional cost.

To get more fuel for a life in motion, you can also follow them on Instagram, or check out their blog.

Follow the models: Fo Porter, Lauren Johnson, and Niki Huey Or check out their portfolios.

MODEL STYLE // Giza Does Fashion Week

“Going to events and shows I tend to either go for dresses or cool chic styles.”

Shop the Look (Giza’s Outfit on Right)

Shirt: J W Anderson @jw_anderson

Skinny Pants: American Apparel @americanapparelusa

Chunky Heels: Alexander Wang @alexanderwangny

Bag: Proenza Schouler @proenzaschouler

 

 

 

 

 

 

 

 

 

 

 

 

Shop the Look (Giza’s Outfit on Left)

Dress: Reformation @reformation

Heels: Aldo @aldo_shoes

 

“For shows I am part of, I like to be a bit comfortable considering I will be there for a while, but I also try to have a little fun with it; I think of my show style: casual cool.”

Shop the Look

Dress: Reformation @reformation

Shoes: Vans @vans

Shop the Look

Shirt and Shoes: Acne @acnestudios

Pants: Steven Alan @stevenalan

 

Check out Giza’s portfolio here and follow her on Instagram!

MODEL STYLE // Diane Murtha

“My style is what some people call ‘high-low’. I love high end designers like Michael Kors but also love the comfort and ease of pieces from retailers with a more accessible price point like Forever 21. So I usually end up mixing everything together in one outfit to suit all my different tastes. It’s cool because I think it definitely describes me as a person too, I’ve got a little bit of everything in my repertoire!”

Shop the Look:

Dress – Forever 21 @Forever21

Chunky Heels – Aldo @aldo_shoes

Purse – Michael Kors @MichaelKors

Shop the Look:

Camisole – Brandy Melville @BrandyMelvilleUSA

Denim Shorts – Forever 21 @Forever21

Booties – Forever 21

Purse - Aldo @aldo_shoes

Watch – Michael Kors @MichaelKors

Brown Bracelet – Vintage

 

See Diane’s portfolio here and follow her on instagram!